While I recognize email marketing is an important tool, in general I am not interested in receiving it.
Why You Don’t Want Me to Mark You as Spam
As you may know, it is important to avoid recipients marking your email as spam. Many email services take note of emails where recipients click the
spam button and use this information to mark other emails from the same sender as spam. This can lead to your IP address being blacklisted and all email from it going undelivered (which is one of the reasons it is critical you do not send your marketing emails from you primary email server). As a consumer I wanted to share with you when I mark emails as spam.
When I Mark Emails Spam
Unfortunately, even though I religiously uncheck the “Send Me Marketing Emails” checkbox, I nevertheless receive marketing emails. If you have an unsubscribe link, that will be my first try. At this point, the following will cause me to mark the email as spam.
- there is no unsubscribe link
- the unsubscribe link opens a new email I’m supposed to send to unsubscribe
- the unsubscribe link takes me to a page where I need to log in
- the unsubscribe link takes me to a page where I’m supposed to type in my email address
Make Unsubscribing Easy
Please make unsubscribing easy. If you make unsubscribing as easy as clicking the spam button, I’ll go with unsubscribe.