I doing a lot of speaking at conferences and one of the challenges is choosing a topic. Here are three tips on how I choose a topic.
I go to a lot of technical conferences and get a lot of promotional t-shirts. Many of them are never worn (or only a handful of times) and then donated – this is a very poor return of investment (ROI) for the company handing them out. There are some promotional t-shirts that I come back to again and again. I wanted to outline some of the characteristics of those t-shirts that get a lot of wear.