• Skip to primary navigation
  • Skip to main content
Sal Ferrarello
  • About Sal Ferrarello
  • Speaking
  • Connect
    Mastodon GitHub Twitter (inactive)
You are here: Home / Archives for marketing

marketing

How to Add a Twitter Hashtag with Scriptless Social Sharing

Last updated on April 24, 2019 by Sal Ferrarello

When using Scriptless Social Sharing, you may want to add a site wide hashtag to all of your tweets. This is the code you can use to do that.

Warning! This is a draft, not a finalized post. See full draft disclosure.

Filed Under: Draft, marketing, Programming, Solution Tagged With: WordPress Filter, WordPress Plugin

Twitter Card for Tweets with Multiple Links

Last updated on January 31, 2019 by Sal Ferrarello

When posting a tweet with multiple links, I found Twitter used the last link for the Twitter Card despite what the documentation says.

Warning! This is a draft, not a finalized post. See full draft disclosure.

Filed Under: Draft, marketing Tagged With: Twitter

Promotional T-shirts

Last updated on November 19, 2018 by Sal Ferrarello

I go to a lot of technical conferences and get a lot of promotional t-shirts. Many of them are never worn (or only a handful of times) and then donated – this is a very poor return of investment (ROI) for the company handing them out. There are some promotional t-shirts that I come back to again and again. I wanted to outline some of the characteristics of those t-shirts that get a lot of wear.

Warning! This is a draft, not a finalized post. See full draft disclosure.

Filed Under: Draft, marketing Tagged With: conferences

UTM Parameters.

UTM parameters with Scriptless Social Sharing

Last updated on July 8, 2018 by Sal Ferrarello

When it comes to adding social sharing buttons (e.g. “Share on Facebook”), I’m a big fan of Scriptless Social Sharing by Robin Cornett. The one thing I like to do when using it is add UTM parameters to the links that are shared. Here is the snippet I use to add UTM parameters to my URLs that are being shared.

Filed Under: Dev Tips, marketing, Programming, Solution Tagged With: seo, WordPress Filter

Mail Slot with No Junk Mail written on it

Why I Mark Email as Spam

Last updated on March 29, 2017 by Sal Ferrarello

While I recognize email marketing is an important tool, in general I am not interested in receiving it. Why You Don’t Want Me to Mark You as Spam As you may know, it is important to avoid recipients marking your email as spam. Many email services take note of emails where recipients click the spam […]

Filed Under: marketing Tagged With: spam

Bowl of M&Ms

Why Capitalize the P in WordPress?

Last updated on January 6, 2017 by Sal Ferrarello

In the WordPress community, I’ve found there is an over-emphasis on capitalizing the P in WordPress, to the point where there is a function in WordPress to correct the lower-case p (see capital_P_dangit() ). While all this fuss over the size of “P” may seem pedantic and silly to you, it is still worth taking […]

Filed Under: Dev Tips, marketing Tagged With: WordPress

Nice is never the problem

Last updated on February 25, 2015 by Sal Ferrarello

In working with other consultants, I’ve often heard the lament, “I’m too nice.” This is wrong. Nice is never the problem. I’m going to explain why I believe, “Nice is never the problem,” and I’m going to talk about how a failure to be firm is often confused with being too nice. Being Nice is […]

Filed Under: Happy, marketing Tagged With: lifehack, motivation

Hot Dogs and Marketing

Last updated on June 19, 2014 by Sal Ferrarello

I am a programmer. I write lots of code. Most often my code is related to marketing and I find myself thinking about marketing an awful lot. Today I was shopping at BJ’s and at the food counter, they were selling hot dogs. I was hungry so I checked the price; $1.49 for a Hot […]

Filed Under: marketing

Copyright © 2023 · Bootstrap4 Genesis on Genesis Framework · WordPress · Log in