I go to a lot of technical conferences and get a lot of promotional t-shirts. Many of them are never worn (or only a handful of times) and then donated – this is a very poor return of investment (ROI) for the company handing them out. There are some promotional t-shirts that I come back to again and again. I wanted to outline some of the characteristics of those t-shirts that get a lot of wear.
When it comes to adding social sharing buttons (e.g. “Share on Facebook”), I’m a big fan of Scriptless Social Sharing by Robin Cornett. The one thing I like to do when using it is add UTM parameters to the links that are shared. Here is the snippet I use to add UTM parameters to my URLs that are being shared.
While I recognize email marketing is an important tool, in general I am not interested in receiving it. Why You Don’t Want Me to Mark You as Spam As you may know, it is important to avoid recipients marking your email as spam. Many email services take note of emails where recipients click the spam […]
In the WordPress community, I’ve found there is an over-emphasis on capitalizing the P in WordPress, to the point where there is a function in WordPress to correct the lower-case p (see capital_P_dangit() ). While all this fuss over the size of “P” may seem pedantic and silly to you, it is still worth taking […]
In working with other consultants, I’ve often heard the lament, “I’m too nice.” This is wrong. Nice is never the problem. I’m going to explain why I believe, “Nice is never the problem,” and I’m going to talk about how a failure to be firm is often confused with being too nice. Being Nice is […]
I am a programmer. I write lots of code. Most often my code is related to marketing and I find myself thinking about marketing an awful lot. Today I was shopping at BJ’s and at the food counter, they were selling hot dogs. I was hungry so I checked the price; $1.49 for a Hot […]